Gummo helps saving Amsterdam

'Red Amsterdam' takes part in the Amsterdam municipal elections in March. Within 5 minutes we were convinced of the importance to stop the construction of the North-South line. And then doing good things with the already constructed stations. So we help, together with Niels Meulman, to gain as many seats as possible. So you must also all votes.

Gummo designs plush toy tree

To teach children at a young age that trees are important, and need to be treated with respect and especially with love, Staatsbosbeheer launches the first plush toy tree. With much love for green, Gummo designed this charming tree. Besides the function as new, loyal friend, the trees inspire to go more often into the forest to see nature at a closer look! To promote this, every tree has a little bag with seeds of alder in it. It allows children to grow their own tree!

Do you also want this charming tree? Available at all visitor centers from March 17.

Gummo cares

Healthcare Company Florence picked GUMMO for their new campaign and Brand- repositioning
Florence, called after Florence Nightingale, is active since 2004, and offers several healthcare services under one roof. They offer Home-, Youth-, Healthcare and much more care related services.
To keep track with the recent Health developments and internal changes, Florence asked GUMMO to think about new ways to communicate the 'brand' Florence.GUMMO cares!

Transfer finally approved

Since Januari 4th, GUMMO has captured a new signing. Evert Eijffinger, ex- Tele2, Starcom and Quote joins the team as Account Manager. Welcome Evert, oh and Koffie with two sweets and a cloud of Milk.

Office wins award

We're proud to announce that our beautiful office has finally been recognised as one of Holland's, if not the world's, finest interiors. The good people at Yhe Great Indoors showed that they have the taste so sadly lacking in other, inferior award juries by picking us as the winner for the "Work" category of their awards. Congratulations must go to us, and to i29 for actually designing our office. Cheers!

Meet John!

John's love continues to spread far and wide. Now he's bringing it to the After Dark Party for Eurobest 2009 on the 26th of November. Sadly prior commitments (surf's up on Baker Beach this week) prevent John from attending, but we hope his Gookies, John Altman wine and limited edition Altman Cocktail will more than make up for his absence. See you there!

New corporate identity for microcredit organisation

Gummo is currently busy developing a new house style and positioning for Oikocredit, the international microcredit organisation. We're proud to give you a sneak preview of the new logo (on your left). There's more to follow soon!

New Collaboration With Boomerang!

Together with Boomerang we're proud to present the new issue of the Buitenlven magazine from the Staatsbosbeheer. In it you'll find news and features on holiday homes, campsites and other really cool 'Buiten' (outside) products collected in a simple and attractive manner. More than enough reason to get yourself outside!

Campaign Concept for WeShare

We Share is a project that lets immigrants in Europe invest in long-term projects in their country of origin. Gummo developed the new campaign concept and house style.

everyone is invited!

After a year's blood, sweat and tears, GoodAmsterdam is finally ready to launch on Wednesday 30th September. So we're very proud to invite you to a special evening at the Pakhuis de Zwijger on that evening, which will include the unveiling of the Good 50x70 catalogue (published by Bis).

i29 architects transformed the new Gummo office with the 'reduce, reuse, recycle' theme. It directly started an internet hype and now it's also nominated for both a Dutch Design Award and a een Lensvelt de Architect Interieurprijs . Hurray!

Gummo launches the world's first poster navigation system

After last year's record breaking campaign for Pluk de Nacht (the biggest poster campaign ever) we wanted to create another suitably impressive and pioneering campaign. The result was the world's first poster navigation system, so everyone in Amsterdam could find their way to the Pluk de Nacht, no matter where they might be in the city.

And we're doing it the only way we know how: big.

Especially for Europe's loveliest festival, Lowlands, we've dreamed up the Big Gookie. It's five times the size, which means we can pack in even more Grapefruit, Butterscoth, Chocolate and Sour Cherries into every cookie. Rather handy if you've got the munchies or want to make some new friends at Biddinghuizen this month...

Temporary website online

By launching the temporary website, the first phase of the WeShare project has started. This website calls for everyone who owns a project that provides structural improvement in a developing country. Join if you have a project (or know someone who has).

Coming to a store near you from mid-April

A year on from its launch at the International Sweets and Biscuits Fair Cologne, we’re proud to announce that our own cookie the Gookie will finally be available across the Netherlands from mid April onwards. It will be exclusively available in PLUS supermarkets until May, when it will roll out across the other supermarket chains and petrol stations across the country. To celebrate the launch, Gookie has a new site (with thanks to RDnA). Spread the love!

Our new office is an international sensation!

Together with architects i29, we developed a plan to decorate our new offfice as sustainably and cheaply as possible. The result is a stunning new interior that’s attracted attention around the world.

Gummo is given carte blanche

Gummo has been asked to develop a new identity for Credits, the Dutch creative magazine. It’s an honour to be given this chance, and we’ve assembled a special international creative team to bring the new identity to life. The new housestyle will be unveiled in Mid April with the next Credits issue.

Gummo supports Good Amsterdam 2009

Our new international creative team, Will and Tommaso, are the power behind the international social communication project Good 50 X 70. Gummo is helping with the organisation of the first local version in Amsterdam. – working with local charities, schools and designers to make posters that will be shown around the whole of the city.

International Campaign For Hivos/IntEnt

After a cross-European selection process, Gummo is currently developing a campaign for Hivos/IntEnt titled 'We Share'. We Share is aimed at reconnecting second and third generation migrants with their country of origin. The campaign will be launched in the Netherlands in the second half of 2009, and will be rolled out across the rest of Europe shortly afterwards.

Van Hal come to strengthen Gummo’s management

Jan Willem van Hal (48 years old) has joined Gummo’s senior management team. For the last twenty years he’s been working in various management and account positions in national and international agencies. He was previously Managing Director at Pluspoint and CSD (and a member of the board) at EuroRSCG. At Gummo van Hal will primarily responsible for business and client development.

New office in the old Parool-building

Gummo is very pleased to have more space, a balcony and a lovely new colour. From now on you can find us at Wibautstraat 129 in Amsterdam.

Pluk is so much more than free movies alone

This year Open-air Film Festival Pluk de Nacht (Cease the Night) celebrates its five year anniversary. Time for Gummo to come up with a new campaign to show what else, besides watching movies for free, can be done and seen at 'Pluk'.

Campaign for Staatsbosbeheer launched

On Saturday the 21st of June 'outside' was officially opened. That was the start of a national campaign for Staatsbosbeheer. Staatsbosbeheer is ready to welcome you. So go outside!

Gummo wins Accent

Gummos Qualification Requirement Campaign is rewarded with a SAN Accent for best integrated campaign. Another shiny thingy in our award collection.

New spot on air

On television from April 7th, but already to be admired here : the new spot for Nationaal Comité 4 en 5 mei. With director Joeri Holsheimer Gummo made a film to help people remember the importance of commemorating and celebrating each year.

University now accessible for everyone

Like any other university Nyenrode Business Universiteit has to recruit new students for their MSc program. Of course it does this in a different way than any other university. Gummo developed a website that gives potential students a sneak preview within the doors of the university and the life on campus.

New commercials for the 4th and 5th of May

Gummo has been given the honourable task of developing new TV and radio commericials for the annual 4th of May commemoration and the 5th of May celebration. These commercials will be aired on all the TV channels and radio stations from April onwards.

The re-branding of Staatsbosbeheer

Gummo is asked to work on the re-branding of Staatsbosbeheer (The Dutch National Park organisation that manages a considerable share of all the nature reserves in the Netherlands). The introduction campaign will take place in the second part of 2008.

Gummo launches the Gookie

On the ISM in Cologne, the world's largest fair for sweets and biscuits, Gummo and Fryling will launch the GOOKIE. A mad, delicious cookie that breaks traditional laws, but is still authenticly made with 100% natural ingredients.
Available in three different flavors: Black Pepper & Sweet Roses, Belgian Beer & Caramel and Sweet Rosemary & Sea Salt.

Christmas greetings from Gummo US

We wish you a merry christmas and a fantastic new year!

Young people come up with a new TV commercial

As part of the campaign ‘Verder leren dan je neus lang is’ (Learn further than the end of your nose), young people were asked to come up with their own (idea for a) TV commercial. From over one hundred entries, ‘Keeping Learning Until You’re 80’ by Hicham Chourak, Serge Valkonet, André Fonteyn, and Robert Kuipers was picked as the winner. Check it out on MTV, TMF and Comedy Central on the 1st and 2nd of December or just watch the commercial on our web site.

With the bang of a gong at the Euronext Building, the trade in sky shares began on the 7th of November of last year. From that date onwards, everyone who lives or works in Amsterdam can have their own piece of Amsterdam sky. Almost immediately after this stock-market flotation, the sky above Dam Square had already been taken by a number of proud shareholders. Which beautiful locations are still up for grabs?

First share sold by Marijke Vos

With the bang of a gong at the Euronext Building, the trade in sky shares began on the 7th of November of last year. From that date onwards, everyone who lives or works in Amsterdam can have their own piece of Amsterdam sky. Almost immediately after this stock-market flotation, the sky above Dam Square had already been taken by a number of proud shareholders. Which beautiful locations are still up for grabs?

Ringtone campaign becomes single on MTV

The music (written by Bas Bron) for the TV campaign that informs the Dutch public on the new Compulsory Education Act becomes a single on MTV. Together with photographer and director Daan Brand a very visual music video was made. Do check it out!

Kick-off of the Qualification Requirement Campaign

An official press conference on the 20th of August last year in the Netherlands' most prestigious press center, Nieuwspoort, kicked off the Qualification Requirement campaign. Dutch TV presenter and comedian Jörgen Raymann stressed the importance of staying on at school and three young people told conference members what the new compulsory education programme meant to them. After the press conference, Jörgen gave the Dutch secretary of state a ride on the much-covetted white scooter.

Pluk de Nacht introduces the 100% fun guarantee

The 9th of August will see the start of the fourth free Pluk de Nacht (Seize the Night) Open-air Film Festival. This year, with a team of highly motivated fun consultants, PdN will introduce the '100% fun guarantee' (money-back guarantee), reducing the risk of a wasted night for PdN’s clients to an absolute minimum. Gummo devised this campaign, in partnership with Artcore Productions.

Gummo wins competition Compulsory Education Act

After a European competition, the Ministry of Education account goes to Gummo. The campaign will inform the Dutch public on the new Compulsory Education Act. The campaign consists of a variety of radio- and TV-commercials and an intensive online campaign .

A brand for a bag?

These bags are made from natural resources and are 100% compostable. This month a pilot is starting in a selection of British supermarkets. Gummo made the corporate identity of A Little Green Bag and will be responsible for the communication around the brand. In the future, 'A Little Green Bag' will grow into a platform for initiatives for the protection of the environment.

Campaign to improve air quality

Gummo is asked by the city of Amsterdam to develop a broad awareness campaign to improve air quality in Amsterdam.
The campaign will be launched next in June.

Launch of new corporate identity

Fryling is one of Europes biggest pastry bakers. Gummo developed a new corporate identity. Eight outlines, eight colours... makes 64 different logotypes.

Introduction campaign by Gummo

Gummo has developed the introduction campaign to introduce the launch of the new Tele2 Vision (a new IPTV product). Check out the first commercial!

Gummo wins pitch Tele2

Gummo won the agency pitch for all above-the-line activities for Tele2 in the Netherlands and all the related work promoting the Internet and Telecom products. Gummo will also take responsibility for the positioning and the TV campaign for Tele2 Vision (Tele2’s new IPTV/digital television).

Good story. Nice and short.

The campaign for the new Financial Information Leaflet starts this month. Different commercials, directed by Eddie Terstall, show 'interesting' conversations about financial products.

The launch of a new donor campaign

Using a wide range of different TV and radio commercials and innovative printed media, this campaign urges people to discuss organ donation with their relatives and friends.

Campaign starts in October 2006

After a competition with respected agencies ARA, BVH Groep, Euro RSCG Worldwide and Tequila\ Direct Company, the prestigious Financiële Bijsluiter-account goes to Gummo.

The introduction campaign starts on october 5th, 2005, and consists of a series of commercials for television and radio

Gummo sponsor of motorcycle racer Turken

Gummo’s supervisory director Paul Turken felt that it was time for Gummo to expand its brand name recognition through sponsorship. According to him, motorcycle racing has all the same brand values as those which are important to Gummo too: fast, exciting, eye-catching, surprising and international. And as luck would have it, Paul knew someone in the world of motorcycling….himself. And so it happened. You can follow Paul’s performance at knmvcup.nl .

Both women and the media love Bal Zoekt Vrouw

Thousands of women have already bought the book, visited the website or joint one of the special classes to learn how to watch (and enjoy) the World Cup.
With all the media attention Bal Zoekt Vrouw can now be called a media-hype as well. Click Klik here to view a selection of the many newspaper, magazine, radio and TV intervews/ items about Bal Zoekt Vrouw.

Special website for women during World Cup

In it's mission to teach all women how to watch and love the game of football. Gummo launches a special World Cup website for women called balzoektvrouw.nl . And that's not all. During the entire Word Cup Gummo organizes special 'watching football' workshops in the Odeon Theatre in Amsterdam.

Finally a World Cup Soccer without Nagging

Bal zoekt vrouw (Bal seeks Wife) "a crash course in soccer for women" is written by our trendwatcher Ernest Heinemann.

The book is available at the end of April and can be ordered through our website for EUR 7,95 excl postage.

Check www.balzoektvrouw.nl for more info (in Dutch!).

to increase donor registration

Gummo is asked to develop a National campaign to promote and increase donor registration. The campaign will be launched in September 2006.

How to win prizes in advertising

Fanny & Alma try to influence jurors of the ADCN to nominate Gummo for it's company brochure (a brochure written by Fanny & Alma themselves). A lot of promises, but little result...

Website online!

The website for interior architect Ronald Hooft and architect Herman Prast is (finally) online.

Available now

Photography by Stefanie Grätz, interviews by Fanny & Alma, Gummo Marx and Harmony Korine on Gummo, and more.

Winners never quit, quitters never win

No updates lately, because we were busy working on several prestiguous competitions. The result of all our hard labour is this T Shirt. Support the losers and order!.

Finally something else in a soufflé...

Hybrid snacks are the future. We all know the croquette and the cheese soufflé. Now, thirty years after the discovery of the cheese soufflé, finally... the croquette soufflé! And coming soon... the bapao soufflé! And after that maybe a whole bunch of new surprises in the soufflé arena (all being developed in the deepest secrecy of course).
Gummo and Unruly have again come up with something different and developed a range of new packaging for Bakker Soufflés (and restyled the logo to boot).
From November in the deep freeze of a supermarket in your neighbourhood.

A bureau brochure with a journalistic touch

Fanny & Alma, known for their weekly columns in Amsterdam newspaper Het Parool, are currently working on the soon to be released Gummo Portfolio. You can order your copy now (tell us why you want it so bad, and it's yours for free!), but it will be a while before the presses start rolling. Anyway, it's not gonna be your regular portfolio, that we can tell you right now.

Art in the public arena

From September 3rd the art project ADAM hits Amsterdam. In 20 locations 'round the city you can check out artwork in public spaces. Gummo and Unruly are responsible for the housestyle, a publicity campaign and the catalogue.

Double celebration for the Netherlands' most prestigious Master's degree

For the 60th anniversary of Nyenrode Business Universiteit, Niels 'Shoe' Meulman (Unruly) has designed a special jubilee logo.
Over the coming year, Nyenrode's publicity material will heavily feature the 60th anniversary of this famous institution.

The figures don't lie

The information campaign '1 op 6' ('1 in 6'), that aims to make construction workers aware of the risks of falling from their scaffolding, has won a bronze Effie and a SAN Accent award (for best integrated campaign).

Gummo develops campaign for Brand beer

Together with director Pieter Kramer, Gummo stepped for a month into the world of top chefs and developed a series of four documercials on the subject of Real Taste.